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My Virtual Atelier

Virtual café

Bio

My journey and the experiences that have transformed my perspective.

My story in motion

I was born in Avignon, France, and now live in the province of Barcelona. I have also lived and worked in England, Mexico and Greece.

I lived in Xalapa, in the state of Veracruz, for seven months during the final year of my master’s degree. That experience opened up new perspectives.

Over time, I have learnt to pay attention to nuances, to listen before interpreting and to seek context before drawing conclusions.

«Everything depends on the colour
of the glass through which we look».
Ramón de Campoamor, Las dos linternas. Excerpt translated from Spanish.

What guides me today

Making the invisible visible

I am particularly drawn to social inclusion, cultural and educational projects that open up opportunities and make more space for women, communities facing discrimination and places that are often overlooked.

I would like to contribute to products and solutions that respond to people’s needs, with ethics as a basis for decisions. I also want to make AI more understandable, explaining its possibilities and limits so that each person can decide how to use it.

My motivationCuriosity and language
I love words, their nuances and the connections I discover between languages, ideas and cultures.
My mindsetQuiet strength
I try to move forward with calm and determination, taking time to understand and reconsider my ideas.
My approachReal connections
I enjoy sharing what I discover, listening to other perspectives and learning from the people I work with.

What brings me joy

Music inspires me and keeps me company. Here I share one of my discoveries.

TOKYO GROOVE JYOSHI · A Japanese women’s band that blends jazz and funk.

Professional journey

For nearly twenty years, I have worked in international marketing and communication, coordinating projects across markets, subsidiaries and teams in different countries. In my most recent role, I took on the operational coordination of these activities within an industrial group, working with internal teams, agencies and suppliers.

A selection of projects I have managed:

  • Corporate identity / Coordination of the identity renewal of an international industrial group and its rollout across its subsidiaries.
  • International connections / End-to-end management of international trade fairs and events across different B2B sectors.
  • Editorial architecture / Management of content and structure for technical product catalogues, with a customer-focused approach.
  • Digital environments / Coordination and launch of a corporate website in four languages.
  • Environmental labelling / Defining and coordinating packaging labels in line with environmental requirements in European markets.
Specialisation in progressSpecialisation in progress

I’m currently studying on these two programmes.

  • Postgrado en Customer Experience con Inteligencia ArtificialIEBS

    Designing customer journeys and spotting ways to improve them with data.

  • Master’s in Artificial IntelligenceBIG School

    Practical tools and applications for exploring projects and automating tasks.

My contribution today

Here I share the experience of some of the people I have worked with.

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